An FDE is the
engineer who works
inside your team.
An FDE (Forward Deployed Engineer) embeds in your organisation to deploy AI. They take what the training covered and implement it against your actual work, data and workflows — and stay until generative AI is genuinely in use.
Not someone who teaches.
Someone who builds with you.
The Forward Deployed Engineer role describes an engineer who goes to the customer's site and implements the product against the customer's real operations. Wabisabi brought that model to generative AI adoption. We do not hand over knowledge and leave: we build generative AI into your actual work, data and workflows, and stay alongside you until it produces results.
Knowledge is handed over.
That is where it ends.
- ×Classroom-led, and never maps onto your own work
- ×Afterwards the team splits into users and non-users
- ×No operating rules, so adoption quietly fades out
We embed, and stay
through to the result.
- ◎Implemented against your real work, data and workflows
- ◎Operating rules built so it keeps being used
- ◎Measured on win rates and proposal preparation time
How an FDE engagement runs
Map the work
We break down what your sales team actually does, and separate what generative AI can take over from what people should keep.
Train the foundation
From how the models work to prompts your team can use tomorrow — all tied directly to sales work.
Implement on site
The FDE joins your team and builds it into the work using your live deals, documents and data.
Make it stick
We put operating rules in place so it survives a change of staff, then hand it over.
What the program covers
On-site adoption with an FDE is the third module.
Generative AI fundamentals
From how it works to prompts you can use tomorrow.
AI in practice for sales
Speed up proposals, talk tracks and research to win more.
On-site adoption with FDE
We embed and build the operating rules and results with you.
Frequently asked questions
What is an FDE (Forward Deployed Engineer)?
A specialist who embeds in your team to deploy AI. They take what the training covered and implement it against your actual work, data and workflows, staying until generative AI is genuinely in use.
How is this different from ordinary generative AI training?
It does not stop at the classroom. Most training ends once the knowledge is handed over, and nothing reaches the floor. Our FDE works inside your team to build the operating rules and the results with you.
Which companies is this for?
Primarily small and mid-sized companies that want to raise the performance of their sales organisation with generative AI.
What outcomes does it aim for?
Speeding up proposal writing, talk-track design and research with generative AI, to raise win rates and cut the time spent preparing proposals.
What does the training program cover?
Three modules: 1. Generative AI fundamentals and applying them to daily work, 2. AI in practice for sales, 3. On-site adoption with an FDE.
Can this be combined with inside sales support?
Yes. Wabisabi provides both inside sales support specialised in SaaS and BpaaS, and generative AI training.
Training is not the finish line.
We will send you the details of how an FDE engagement runs and what the program covers. Get in touch any time.
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